What is Email Marketing?
Email marketing is a highly effective way to reach customers. Having regular newsletters is an easy way to keep customers updated on new products and special offers. Automated promotional emails are also easy to schedule using email software. With email marketing, you can also target particular groups or individuals, such as those who are likely to buy a certain item on their birthday. Personalization increases customer loyalty and increases sales. Below are some ways to personalize your emails.
The first email was sent in 1971 by Ray Tomlinson, and it was a simple string of letters and numbers. This was the first email to use the “@” symbol. Another email was sent in 1981 by Gary Thuerk, the marketing manager at Digital Equipment Corp. It contained 400 email addresses and generated $13 million in sales. Emails have become a critical part of a company’s marketing strategy. In order to be successful with email marketing, you must learn the right tools and strategies.
Emails are a valuable tool for any business, and are a reliable means of communication. Email marketing campaigns can range from simple welcome emails and automated messages to sophisticated nurture campaigns and email branches. In the right hands, email marketing can help grow a business. You can send promotional messages to new customers, keep them informed, and build brand loyalty. The trick is to find the right balance between art and science. And if you’re not sure, read on to find out more.